EDGEFIX ACADEMY

One real store. Fifty lessons. Built in public.

We're building an ecommerce business from nothing, one lesson a day, with the same system we install for brands. Every lesson adds a working piece of the store and a write-up with the real numbers, including what broke.

October 1, 2026 → November 19, 2026 · 50 lessons · 7 certifications

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The course

Seven modules, in the order a store needs them.

Module 1

Define the business

Lean Six Sigma, run on a store before it exists: pick the product, chart it, map order-to-cash, and design out the failures.

Certification: IASSC Lean Six Sigma Green Belt

  1. 01 · October 1Lean, the 8 wastes and DMAICUpcoming
  2. 02 · October 2Project charter and voice of the customerUpcoming
  3. 03 · October 3SIPOCUpcoming
  4. 04 · October 4Measure: data collection and basic statisticsUpcoming
  5. 05 · October 5Value stream mapping, takt time and Little's LawUpcoming
  6. 06 · October 6Analyze: root causeUpcoming
  7. 07 · October 7Hypothesis testingUpcoming
  8. 08 · October 8Improve and Control: FMEA, poka-yoke, control charts, SOPsIASSC Green Belt examUpcoming
Module 2

The money

Unit economics first. CM1 to CM3 per SKU, break-even ROAS, a linked 3-statement model, and the launch budget.

Certification: CFI FMVA

  1. 09 · October 9The three statements for a DTC brandUpcoming
  2. 10 · October 10Spreadsheet modeling standardsUpcoming
  3. 11 · October 11CM1 and CM2 at SKU levelUpcoming
  4. 12 · October 12CM3, CAC, LTV and break-even ROASUpcoming
  5. 13 · October 13Pricing and offer mathUpcoming
  6. 14 · October 143-statement model I: the driversUpcoming
  7. 15 · October 153-statement model II: linkingUpcoming
  8. 16 · October 16Budget, variance and scenariosUpcoming
  9. 17 · October 17Dashboards and telling the storyUpcoming
Module 3

Build the store

Shopify, fulfillment and email, with tracking done properly: GA4, server-side Conversions API, and consent.

Certification: Google Analytics

  1. 18 · October 18The store's skeletonUpcoming
  2. 19 · October 19Product page and conversion basicsUpcoming
  3. 20 · October 20Fulfillment, shipping, payments and test ordersUpcoming
  4. 21 · October 21Tracking I: GA4, customer events and consentUpcoming
  5. 22 · October 22Tracking II: Meta pixel and Conversions APIUpcoming
  6. 23 · October 23Email: Klaviyo flowsUpcoming
  7. 24 · October 24Store QAGoogle Analytics certUpcoming
Module 4

Creative

A full month of ad production: an angle audit, footage indexing, grounding checks on every claim, and 18 finished ads.

Certification: Meta Creative Strategy Professional

  1. 25 · October 25Angle Audit on the categoryUpcoming
  2. 26 · October 26Look-alike ads and element evaluationUpcoming
  3. 27 · October 27Shoot the footageUpcoming
  4. 28 · October 28Footage Intelligence installUpcoming
  5. 29 · October 29Copy and storyboardsUpcoming
  6. 30 · October 30AI creative and grounding checksUpcoming
  7. 31 · October 31Edit, QC and nameUpcoming
  8. 32 · November 1Launch planMeta Creative Strategy examUpcoming
Module 5

Automation and AI

The SOPs turned into flows in Zapier, Make and n8n, plus an AI support flow where a person approves every reply.

Certification: Make and n8n badges

  1. 33 · November 2Zapier: triggers, actions, Formatter, Paths, FiltersUpcoming
  2. 34 · November 3Webhooks and API authenticationUpcoming
  3. 35 · November 4Make: JSON, iterators and aggregatorsUpcoming
  4. 36 · November 5Human in the loop: drafted support repliesUpcoming
  5. 37 · November 6Returns and fulfillment exceptions, in n8nUpcoming
  6. 38 · November 7Failure modes and monitoringMake and n8n badgesUpcoming
Module 6

Launch and measure

Go live under a fixed budget. Read creative tests with real statistics, and separate attribution from incrementality.

Certification: Meta Media Buying Professional

  1. 39 · November 8Account structure and campaign setupUpcoming
  2. 40 · November 9Launch dayUpcoming
  3. 41 · November 10Reading creative testsUpcoming
  4. 42 · November 11Attribution vs. incrementalityUpcoming
  5. 43 · November 12First business reviewMeta Media Buying examUpcoming
Module 7

One set of numbers

Shopify, Meta and GA4 in BigQuery, modeled with dbt into CM3 by SKU and by creative, on a dashboard that updates itself.

Certification: dbt Analytics Engineering

  1. 44 · November 13SQL on BigQuery: fast refreshUpcoming
  2. 45 · November 14Loading the store's dataUpcoming
  3. 46 · November 15dbt setup, Git, sources and stagingUpcoming
  4. 47 · November 16Marts, Jinja, macros and packagesUpcoming
  5. 48 · November 17Incremental models, docs and costUpcoming
  6. 49 · November 18Data Studio dashboardLast FMVA examsUpcoming
  7. 50 · November 19Capstone: Control, handover and go/no-godbt examUpcoming

Why we're doing this

We run our own system before we sell it.

The store gets everything a client gets: an angle audit, indexed footage, 18 ads a month, server-side tracking and one set of numbers down to contribution margin per SKU. You see every step, and because the numbers are ours, we can show all of them.

Want this for your brand? Book a callOr start with a free Angle Audit