Ad production platform · VisCap Media · 2023–2026
viscap.ai
One system for every brief, shoot, edit and revision across hundreds of brands.
The problem
A creative agency making ads at volume runs on a hundred small handoffs: who wrote the brief, which actor was cast, which cut the brand approved, which version went live. At a few brands that lives in spreadsheets and people’s heads. At hundreds, it breaks.
What was built
viscap.ai, the SaaS platform that ran VisCap Media’s production: briefs, casting, shoots, edits, revisions and delivery, in one place, for the agency’s team and its client brands.
A one-week production rotation per brand, with reshoots folded into the current week instead of queued behind it.
Built it and led it as CTO, with a product and engineering team of up to 13. Supported marketing and ran customer onboarding.
Visit viscap.ai →By the numbers
- brands in production
- 519
- Source: Production Firestore count, 2026-09-24
- deliverables managed
- 14,609
- Source: Production Firestore count, 2026-09-24
- live
- 3 years
- Source: Career facts: viscap.ai live 2023–2026
- output per person
- 2×
- Source: Career facts: weekly ad output held steady after the production team was cut in half
Built with
- Firebase
- Firestore
- React
- AI coding agents
Built by Michael Chad Terry, EdgeFix's founder.
Bring the system you wish you had.