Researched cold email · VisCap Media · 2026
Email Machine
From one business email to a researched, personalized pitch.
The problem
A good cold email reads like you studied the brand. Studying a brand means finding its pages, watching its live ads and deciding what to say about them: twenty minutes a prospect, so nobody does it at scale.
What was built
A pipeline that takes a business email, finds the brand’s site and Facebook page, pulls its live ads, and checks them against VisCap’s production playbook.
Fixed code, not the model, picks one of five angles. Claude writes the opening line, and a second Claude call judges it against approved and rejected examples before it goes out.
Around it: a DNS deliverability auditor, a Wistia portfolio sync and a Stripe→CRM sync.
Built it alone, with AI coding agents.
By the numbers
- per researched email
- ≈ $0.11
- Source: Career facts: Email Machine cost per email
Built with
- TypeScript
- Claude
- Foreplay ad library
- Wistia
- Stripe
Built by Michael Chad Terry, EdgeFix's founder.
Bring the system you wish you had.